The Pitch

THE PITCH National Screening Tour united film, sport, and community in a powerful national movement that amplified the arrival of the Northern Super League and celebrated the women reshaping Canada’s sports landscape.

Anchored by an all-women creative and impact team, the campaign activated major corporate partners, youth leaders, local supporter groups, and diverse audiences across six cities through red-carpet premieres, VIP receptions, community engagement initiatives, special digital content, and dynamic post- screening panels exploring resilience, leadership, and legacy.

With sold-out screenings, impactful youth participation, extensive media coverage, and testimonials from fans, ambassadors, and moderators, the campaign elevated women’s sport to new heights and sparked meaningful conversations about equity, representation, and the power of believing in a bold vision.