Women’s football is becoming an increasingly valuable commodity on the business market. The shift is visible not only in the transfer market, but also in club ownership. After Serena Williams, Natalie Portman, and Ed Sheeran, another major name is entering the scene. The GOAT himself.

Hammarby is one of the biggest talent factories in European women's  football. The club has already produced stars such as Smilla Holmberg, Cathinka Tandberg and many more. And now, another star is in the making.

Sam Kerr leaving Chelsea and Katie McCabe departing Arsenal broke plenty of hearts across the women’s football world. But while these farewells are painful for fans, they are also a positive sign for the game itself. Here is why.

Most European leagues have already crowned their champions. In Sweden, Austria, Poland and Spain, the domestic cup winners have also been decided. But beyond the trophies, this week was also marked by a series of emotional farewells. Whether it was legends leaving their clubs after many seasons or retiring from the professional game. Simply put, it feels like the end of an era in women’s football.

Pau Comendador broke into Real Madrid as one of the greatest pearls of La Fábrica, Real Madrid's youth academy. The player won the European U19 Championship twice and made her debut as a player of the Real Madrid women’s first team in the 25/26 season, getting the first team card and a her first professional contract in the elite of the football. Before that, she had already managed to add some minutes with Real Madrid’s first team, but it wasn’t until 2025 when she established herself in the elite.

We are seeing more brands than ever associating themselves with women’s football - from athletes and clubs to major tournaments. What was once a space with limited sponsorship is now a serious investment opportunity.

Women’s football is growing. But especially in Europe, so much still depends on how clubs choose to treat their women’s teams. In some places, there is a genuine one-club mentality: women play at the big main stadium, have their own merchandise, and share facilities equally with the men’s side. Elsewhere, the reality is very different. At Dijon, despite the women’s team being more successful than the men’s side, the players are now facing the possible loss of their professional status.

A few days ago, Brighton banged on the table and announced the creation of a new stadium exclusively for its women’s team. Brighton & Hove Albion have published plans to build the first women’s football stadium designed specifically for the sport in the United Kingdom and Europe. In addition, it will also be the third stadium in the world created for the exclusive use of the women’s football team.