First & Records

Record Fees, Rising Stars: Lizbeth Ovalle and the New Economics of Women’s Football
First & Records
Apr 23, 2026
Lizbeth Ovalle

Record Fees, Rising Stars: Lizbeth Ovalle and the New Economics of Women’s Football

It was a season of broken records. Women’s football is growing, and one of the clearest signs is the ever-increasing amount of money being invested in the women's game. Chelsea set a new benchmark in 2025, Arsenal topped it that summer, and then both London clubs were surpassed by an NWSL side.

 

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Apr 8, 2026

‘They Weren’t Even Professionals’: The Legacy and Future of Women’s Football Milestones

Our focus this April is on equity and equal opportunity: a conversation that remains at the very heart of women’s football. All too often, the women’s game is viewed solely through the lens of its male counterpart, ignoring a fundamental truth: the starting lines were never the same.

As Alexia Putellas recently pointed out with stinging clarity, men were competing on the World Cup stage while women were still fighting for the right to vote. Below, we examine the defining milestones that shattered barriers and shaped the modern era of the women’s football.

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Apr 1, 2026

Equal Conditions Worldwide
 Or Not?

Equal pay. Equal conditions. Equal respect. Finally. Women’s football has reached full equality. Clubs are investing equally. Salaries are fair. Medical care is consistent. Careers are sustainable.A long-awaited shift. A milestone moment for the game.

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Mar 25, 2026

How have attendances in the Women's Super League changed over time?

The Women’s Super League (WSL) is widely considered the fastest-growing and most followed women's football league in the world. Over the past decade, attendances have risen dramatically, with the league now attracting the world’s best talent and boasting 103m followers globally.

 

 

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The First Swede at Barça: How Fridolina Rolfö Became a Champions League Hero

From working shifts at a bank to deciding a Champions League final: Fridolina Rolfö’s journey is anything but ordinary. By the time she signed for Barcelona in 2021 as the club’s first-ever Swedish female player, she was already on an upward trajectory. In Catalonia, she etched her name into history.

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Feb 20, 2026
Pernille Harder Chelsea

How a danish girl from Ikast changed women’s football forever

It is 2020. While much of the world is still grappling with the Covid-19 pandemic, history is being made in London. Chelsea sign Danish forward Pernille Harder from Wolfsburg for a reported fee of around £300,000 - a figure unprecedented in women’s football at the time.

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Jan 2, 2026
Khiara Keating

Khiara Keating is changing the history of English football

"I am just happy to be the inspiration," said the goalkeeper known for her all time smiley face. And she really is an inspiration, especially for little girls in England. She became England's first ethnic minority goalkeeper.

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