It started with Manchester City and their partnership with Czech brand Snuggs. Then came Arsenal with their Every stain is a part of the game campaign, breaking the stigma around menstruation. And now, West Ham has joined the movement too.
- West Ham United Women’s team announced a groundbreaking collaboration with Modibodi, officially making Modibodi the team’s period‑proof underwear and on‑kit partner—a first in women’s football for featuring branded period‑proof apparel in match uniforms.
- West Ham and Modibodi share a commitment to challenging taboos around menstruation in sport. Their joint aim is to break down barriers so that women and girls can participate fully and confidently, all month long—supported through high-performance wear.
- Rebecca Rowley, Head of Partnerships at West Ham United, praised Modibodi’s mission and the partnership’s ability to “inspire a future where every girl can play with confidence, courage and pride.” Modibodi’s Executive Director Kerry Cusack emphasized the club partnership as a strong statement that “your body is not a barrier” in sport
- This brand new partnership continues West Ham Women’s trend of breaking new ground in supporting women’s health—following previous collaborations with brands like Myoovi (period-pain relief devices) and Femfresh (intimate hygiene), both aimed at enhancing athlete well-being and normalizing difficult conversations in women’s football.
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