Czech brand Snuggs, producing period underwear, has partnered with the Manchester City women's football team, becoming the first global period underwear brand to officially collaborate with a professional football club. This partnership reflects the growing interest in women's football and emphasizes the importance of health and comfort for female athletes, contributing to the discussion about menstruation in professional sports.
The collaboration comes at a time when women's football is experiencing unprecedented growth, with increased investments, larger audiences, and sold-out stadiums. Snuggs' involvement aims to support players' well-being and performance, addressing topics often considered taboo, such as menstruation, and promoting open conversations about women's health in sports.
