Record TV interest in women’s football across the UK in 2025

Women’s game breaks TV records in 2025 — and not only at major tournaments.

• Women’s sport in the UK generated a record total of 397 million viewing hours in 2025 across free-to-air (FTA) and pay-TV platforms, according to a Women’s Sport Trust (WST) report — surpassing the previous high of 384 million set in 2023.
• Coverage hours of women’s sport across FTA and pay-TV exceeded 10,000 hours for the first time ever in 2025, demonstrating major growth in broadcast exposure.
• A total of 48 million UK viewers watched women’s sport in 2025, up from 45.2 million the previous year, indicating rising audience reach.
• Women’s sport viewership isn’t limited to major tournaments — domestic competitions also contributed significantly, though major events like the UEFA Women’s Euros and Women’s Rugby World Cup boosted peak audience numbers.
• Female viewers are increasingly engaged, with UK women’s sport viewership rising to new heights and participation in broader sports watching habits growing, supported by crossover audiences from men’s competitions.
• Social media continues to expand visibility for women’s sport globally, with digital platforms often outpacing traditional broadcast in year-on-year growth, further engaging diverse fan communities.