The NWSL is set to expand yet again with a 17th team being awarded to Atlanta. Backed by the ownership group of Atlanta United FC and the Atlanta Falcons, the deal reportedly involves a $165 million expansion fee — a new league record.Â
- The new franchise is backed by Arthur Blank’s AMB Sports & Entertainment group, which also owns the NFL’s Atlanta Falcons and MLS’s Atlanta United FC.
- The team is expected to begin play in 2028, and will be based at Mercedes‑Benz Stadium in Atlanta, continuing the city’s growing profile in professional soccer.
- Reports indicate a record-setting expansion fee of US $165 million paid for the franchise rights, underscoring the league’s rapid growth and valuation.
- The decision is part of the NWSL’s broader expansion strategy, following previous franchises and reflecting rising interest and investment in women’s professional soccer in the U.S.
- While the franchise has been awarded, official league confirmation is pending, and further details — including exact launch date, team name, branding and roster structure — are yet to be announced.
