William Strömberg, who has served as assistant coach under Martin Sjögren, will take over as head coach of Hammarby IF at the end of the season.
- He will succeed Martin Sjögren, who is leaving Hammarby to move to the NWSL side Chicago Red Stars after the current season.
- The decision was made after a recruitment process and the club’s sport director Arnór Smárason said that Strömberg “was the best-suited candidate already working at the club”.
- Strömberg has been involved in the club’s women’s setup for several years (three years as assistant) and is described as “demanding”, “detail-oriented” and “good at building relationships.
- The club emphasised continuity and internal promotion: choosing someone familiar with the team’s environment rather than looking externally.
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