Alexia Putellas is one of the biggest names in the world of football. On the pitch, the Barcelona Femení player has become a legend and one of the best players in the world after winning Ballon d’Or twice. She was the first Spanish woman to win a Ballon d’Or, a milestone she repeated a year later, alsoo being the first player to win two awards of this type in a row. Any trophy or individual distinction was too small for her: she won everything she could and more.
Women’s football is becoming an increasingly valuable commodity on the business market. The shift is visible not only in the transfer market, but also in club ownership. After Serena Williams, Natalie Portman, and Ed Sheeran, another major name is entering the scene. The GOAT himself.
We are seeing more brands than ever associating themselves with women’s football - from athletes and clubs to major tournaments. What was once a space with limited sponsorship is now a serious investment opportunity.
What Frida Maanum’s Collapse Revealed About Women’s Football. The Arsenal midfielder’s collapse during the 2024 League Cup final became part of a much larger conversation around pressure, visibility and mental health in the women’s game
Most of today’s generation of professional footballers grew up in a world where women’s football was not fully professional and where there was no guarantee it ever would be. For many, that meant dividing their time between multiple sports. And Jackie Groenen had big future in judo. But, she got an ultimatum.
Formula 1 has become one of the biggest global phenomena in sport today. The runaway success of Drive to Survive, booming trading card sales, and the ever-growing popularity of drivers, many of whom have reached true global celebrity status, all underline its appeal. The sport also attracts some of the world’s biggest sponsors, while broadcasting rights continue to reach astronomical figures. So, which players feel closest to the world of F1, and which drivers top their list of favourites?
Women’s football kits have undergone a major transformation, reflecting the rapid growth of the game. What was once second-hand and ill-fitting has become more tailored, practical and player-focused.