Off the Pitch

We are seeing more brands than ever associating themselves with women’s football - from athletes and clubs to major tournaments. What was once a space with limited sponsorship is now a serious investment opportunity.

What Frida Maanum’s Collapse Revealed About Women’s Football. The Arsenal midfielder’s collapse during the 2024 League Cup final became part of a much larger conversation around pressure, visibility and mental health in the women’s game

Most of today’s generation of professional footballers grew up in a world where women’s football was not fully professional and where there was no guarantee it ever would be. For many, that meant dividing their time between multiple sports. And Jackie Groenen had big future in judo. But, she got an ultimatum.

Formula 1 has become one of the biggest global phenomena in sport today. The runaway success of Drive to Survive, booming trading card sales, and the ever-growing popularity of drivers, many of whom have reached true global celebrity status, all underline its appeal. The sport also attracts some of the world’s biggest sponsors, while broadcasting rights continue to reach astronomical figures. So, which players feel closest to the world of F1, and which drivers top their list of favourites?

Women’s football kits have undergone a major transformation, reflecting the rapid growth of the game. What was once second-hand and ill-fitting has become more tailored, practical and player-focused.

Women’s football is growing and gaining popularity fast. It’s also finding fans among celebrities. Whether through direct investment in clubs or public support for the women’s game, these high-profile figures are leading by example. Queenballers takes a look at some of them.

Breaking into the England national football team setup is never easy - but Lucia Kendall has made it look exactly that. The 21-year-old Aston Villa midfielder has quickly caught the attention of Sarina Wiegman with her energetic and composed performances in the Women's Super League this season. But while she looks like the complete footballer, it wasn’t always football for the youngster from Winchester.

Today’s Off the Pitch comes in a slightly different format than you might be used to on Queenballers. This time, we’re turning the spotlight on the Bajens — the fans of Stockholm-based club Hammarby. And since I am one of them, it only feels natural to tell their story from my own perspective.